Business performance refers to the analysis of a company’s operations and outcomes, primarily focusing on metrics such as revenue, profitability, market share, and efficiency. Effective assessment of business performance helps organizations identify strengths, pinpoint areas for improvement, and strategize for future growth. 

It involves various analytical tools and frameworks to measure success against objectives, market conditions, and industry standards. This evaluation is crucial for stakeholders to make informed decisions and for the business to maintain competitiveness and sustainability in its sector.