01 · Premier NX
From low-intent leads to a $3.5M pipeline.
B2B SaaS & financial services · Global
300+
Qualified leads in 6 months
$3.5M
Sales pipeline generated
40%+
MQL conversion rate
The challenge
Premier NX had plenty of form-fills and not enough real prospects. They needed better MQLs, marketing and sales working from the same page, and a pipeline that could grow across countries.
“Marketing was measured on pipeline and revenue. Clicks and likes didn’t count.”Read the full case study
What we did
- High-intent funnel: bottom-funnel Google Search, LinkedIn campaigns aimed at CFOs, webinar and gated-content journeys
- Account-based marketing and targeted outreach for priority accounts
- Automated lead scoring, with everything connected to HubSpot
- An AI layer: predictive lead scoring, funnel drop-off analysis and anomaly detection


















