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Success story 01 · B2B SaaS & financial services · Global

From low-intent leadsto a $3.5M pipeline.

Client
Premier NX
Industry
B2B SaaS & financial services
Markets
Global · enterprise buyers
Timeline
6 months
Services
Paid search · LinkedIn · ABM · AI automation

300+

Qualified leads in 6 months

$3.5M

Sales pipeline generated

40%+

MQL conversion rate

01_ The challenge

Plenty of leads. Not enough of the right ones.

Premier NX had plenty of form-fills and not enough real prospects. They needed better MQLs, marketing and sales working from the same page, and a pipeline that could grow across countries.

02_ What we did

  1. High-intent funnelBottom-funnel Google Search, LinkedIn campaigns aimed at CFOs, and webinar + gated-content journeys.
  2. Account-based marketingPriority accounts targeted with tailored ads and outreach.
  3. Built for the sales teamAutomated lead scoring, with every lead and deal tracked in HubSpot.
  4. The AI layerPredictive lead scoring, funnel drop-off analysis and performance anomaly detection.

03_ Channel by channel

Where the
results came from.

Live campaign data, 2025.

LinkedIn document ads

86

Leads at about $53 each

LinkedIn message ads

54%

Open rate across 3,262 sends

Google Search

4.02%

CTR · 28 conversions from 700 clicks

YouTube webinar ad

12,824

Views at $0.058 per view

“

Marketing was measured on pipeline and revenue. Clicks and likes didn’t count.

Key takeaway · Brandzila growth team

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